Sports Personality of the Year Product Placement Shocker

I knew it had been a good year for Ian Poulter anyway, then he was given a snappy script and a creative producer to do the slick summing up video slot for golf 2008 at the BBCs Sports Personality of the Year Show last night. I was shocked and stunned to see him standing in front of rails and racks of his own clothings line with his name just above his head. Shameless. He also made a show of screeching onto the golf course car park in some sports car, or other. I do hope he hasn't got a deal with the car firm as well. Normally I would say 'I would gladly pay my license fee twice over to keep the BBC independant.' Its just not like the BBC at all.