Sports Personality of the Year Product Placement Shocker

I knew it had been a good year for Ian Poulter anyway, then he was given a snappy script and a creative producer to do the slick summing up video slot for golf 2008 at the BBCs Sports Personality of the Year Show last night. I was shocked and stunned to see him standing in front of rails and racks of his own clothings line with his name just above his head. Shameless. He also made a show of screeching onto the golf course car park in some sports car, or other. I do hope he hasn't got a deal with the car firm as well. Normally I would say 'I would gladly pay my license fee twice over to keep the BBC independant.' Its just not like the BBC at all.

The Ryder Cup 2008. It Did Its Job For Poulter

Was Tiger missed? Was Monty missed? Did Faldo mess up his couples or his order? Did the USA biased crowd have an impact? Is it sporting? Do the victors care? Whatever. I thought it was about time the US won as I said in my Valhalla blog. Its just not good for the tournament if the Europeans win all the time.

Whichever side of the Atlantic you were cheering from, or whether you listened on BBC Radio 5 live, or watched it on Sky, the Ryder Cup did as it always does; created a wave of new interest in the game and produced some new heroes. There was so much coverage of the wild card choice of Ian Poulter, before the tournament kicked off, that his excellent contribution to the European effort can only spell one thing; I feel the setting up of the Ian Poulter Designer Golf Course Company and Website.

Poulter already has the golf gear designer website and shop,all in a lovely pinky hazy background colour. Now I give him a lot more credit for that design, and definitely the colouring of this range of designer pro gear than, say, The Lily Allen range at New Look. He's got more flair and personality than most at Valhalla. Some lucky Golf course somewhere will soon be advertising The Poulter